Berlin, Germany
This means that the purpose of GIS AG is to bundle sales activities for vehicle data to third parties.
In a year-long project, within TLGG Agency, I set out to breathe new life into the GIS AG brand. The creation is a vibrant echo of movement and innovation, symbolizing progress, futurism, and transformation. A bold and disruptive spirit permeates the entire visual identity, daring to challenge conventions and redefine what's possible.
The color palette brings a high contrast of black and white, amplified by a striking neon accent that leaves a lasting impression. Sharp, geometric shapes draw lanes of traffic, propelling us in diverse directions and driving things forward. Typography takes a quirky twist with expanded and geometric characters, playfully transmitting the essence of continuity and advancement.
Every element is infused with motion, from photography in dynamic blur to spatial layouts that inspire the sensation of movement. The typographical decisions incorporate breaks and strong cuts, capturing the essence of perpetual motion and progress.