Impulso Health Coaching Team

Buenos Aires, ArgentinaImpulso HCT is a holistic health coaching brand focused on sustainable well-being, personal growth, and conscious transformation. The brand is built around the idea of movement as a catalyst for change, small, intentional actions that generate lasting impact on physical, emotional, and mental health.

I worked closely on the creation of the brand from its early stages, developing the visual identity and helping define its positioning and conceptual direction. The identity balances softness and clarity with a sense of structure and authority, supporting the brand’s role as a trusted guide rather than an imposing voice.

The visual system combines images in motion, gentle gradients, and a restrained yet expressive color palette. This creates a language that feels supportive, fluid, and human, while remaining professional and grounded. Digital and print assets, along with social media content, were developed to ensure a cohesive and adaptable identity across all touchpoints.

Impulso Vital positions itself as a calm but decisive presence, accompanying each process with sensitivity, confidence, and intention.

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