Buenos Aires, Argentina
The visual identity was conceived around the idea of denim as both material and attitude. A bold, architectural K becomes the core of the system, acting as a recognisable graphic device across all touchpoints. Large blocks of colour, strong typography and modular layouts create a sense of confidence and clarity, while close-cropped imagery draws attention to the texture, stitching and construction of the garments.
The result is a brand that feels minimal but loud, combining the practicality of workwear with a contemporary editorial aesthetic. The visual language is designed to be flexible, memorable and enduring, reflecting the same qualities found in the product itself.